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BA - Business

BA (Hons) Marketing

Course Overview

The BA (Hons) Marketing Degree prepares you for a career in the dynamic and competitive world of Marketing.

Our BA (Hons) Marketing Course is created to help you obtain an understanding of the fundamental role of Marketing in the world of business. The 3 year degree will aid development of essential skills through group projects, real client briefings and guest lecturers featuring marketing professionals.

Modern and career-focused, our degree exposes you to the vital activities of different job roles within Marketing, such as brand-managers, researchers, and consultants.

Regent College London has 5 perfectly situated campus locations across London; all within a 5 minute (or less) walk from a tube station or bus stop.

Why study this course?

  • This will thoroughly prepare you for a career in the ever-evolving world of marketing, through exploration of the field’s theories and advancing them with skills that are essential in the modern workplace.
  • This Marketing Undergraduate course is ideal for students who wish to fast-track their journey from the classroom to the workplace.

Course details

  • Location

    Regent College London

  • Duration

    3 years

  • Study mode

    In-person

  • Fees

    £ 9,250 per year, £ 13,550 per year (Overseas)

  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.

  • Delivered in partnership with

Full course specification

Modules

  • Global Business Context
  • Introducing Inclusive People Management
  • Data Analytics and Decision Making
  • Accounting and Finance for Manager
  • Contemporary Marketing Essentials
  • Team Psychology (Micro Module)
  • Social Media Fundamentals (Micro Module)
  • Enterprise and Opportunity (Micro Module)
  • Reflection of Character Development (Micro Module)
  • Thinking into Character – Personal Development Plan (Micro Module)
  • Ethical Business and Corporate Social Responsibility
  • Market Research Skills
  • Consumer Behaviour
  • Strategic and Digital Marketing
  • Digital Business and Innovative Technologies (Optional)
  • Enterprise and Entrepreneurship: Commercial and Social (Optional)
  • Business Negotiations in Practice (Micro Module)
  • Managing Diverse Teams (Micro Module)
  • Integrated Marketing Communication ( Micro Module)
  • Climate Change: Transforming your Organisation for Sustainability (Micro Module)
  • Employability and Sustainability (Micro Module)
  • Global Marketing
  • Research /  Consultancy Proposal
  • Luxury Brand Management
  • Dissertation / Consultancy Project
  • Sustainable Product Development (Optional)
  • Leading Innovation and Managing Change (Optional)

Career progression

The Marketing Degree explores all areas involving Marketing and will prepare you for a variety of exciting career-pathways in the field, or the opportunity to expand on your journey with post-graduate study. Prospective careers in the field of Marketing include:

  • Advertising
  • Social Media Marketing
  • Copy Writing
  • Public Relations
  • Brand Management
  • Strategy and Planning

Entry Requirements

  • 80 – 96 (this can be made up from a range of level courses, for more information on the UCAS points for your qualification go to the UCAS tariff calculator)
  • We also welcome applications from students studying a wide range of qualifications from around the world. Whilst you can find specific details of our international qualification requirements under our partner university’s ‘Your Country’ page.

 

  • Any student who has studied in a non-majority English speaking country will typically be asked to complete an additional qualification testing English language ability (speaking, listening, reading and writing). The expected level is IELTS 6.0 or equivalent with no element below 5.5.

Students will also be asked to attend an academic interview. Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone and applicants who do not meet our published entry requirements are encouraged to contact recruitment and admissions for advice.

Academic Team

  • Kashif Khan
    Kashif Khan
    Head of School (Business and Law)