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BA - Business

BA (Hons) Marketing

Course Overview

Unlock your potential in the dynamic field of marketing with our BA (Hons) Marketing program. Designed for students who are ready to dive straight into their studies, this three-year undergraduate program offers a comprehensive exploration of marketing principles, strategies, and practices, preparing students for successful careers in the global marketplace.

From day one, students in the BA (Hons) Marketing program will immerse themselves in a stimulating and challenging curriculum that covers all aspects of modern marketing. Through a combination of lectures, workshops, group projects, and practical assignments, students will develop a deep understanding of consumer behaviour, market analysis, branding, digital marketing, and strategic planning.

Our program goes beyond the traditional marketing curriculum by offering micro modules that emphasise the interconnectedness of marketing and business. These specialised modules provide students with opportunities to explore topics such as finance, entrepreneurship, management, and sustainability, enhancing their understanding of how marketing functions within broader organizational contexts.

Industry Engagement: Throughout the program, students will have the opportunity to engage with industry professionals through guest lectures, networking events, and company visits. These real-world experiences will not only provide valuable insights into current marketing practices but also help students build a strong professional network that can benefit them in their future careers.

Why study this course?

  • This will thoroughly prepare you for a career in the ever-evolving world of marketing, through exploration of the field’s theories and advancing them with skills that are essential in the modern workplace.
  • This Marketing Undergraduate course is ideal for students who wish to fast-track their journey from the classroom to the workplace.

Course details

  • Location

    Regent College London
  • Duration

    3 years
  • Study mode

    In-person
  • Fees

    £ 9,250 per year, £ 15,950 per year (Overseas)
  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.
  • Delivered in partnership with

Modules

  • Global Business Context
  • Introducing Inclusive People Management
  • Data Analytics and Decision Making
  • Accounting and Finance for Manager
  • Contemporary Marketing Essentials
  • Team Psychology (Micro Module)
  • Social Media Fundamentals (Micro Module)
  • Enterprise and Opportunity (Micro Module)
  • Reflection of Character Development (Micro Module)
  • Thinking into Character – Personal Development Plan (Micro Module)
  • Ethical Business and Corporate Social Responsibility
  • Market Research Skills
  • Consumer Behaviour
  • Strategic and Digital Marketing
  • Digital Business and Innovative Technologies (Optional)
  • Enterprise and Entrepreneurship: Commercial and Social (Optional)
  • Business Negotiations in Practice (Micro Module)
  • Managing Diverse Teams (Micro Module)
  • Integrated Marketing Communication ( Micro Module)
  • Climate Change: Transforming your Organisation for Sustainability (Micro Module)
  • Employability and Sustainability (Micro Module)
  • Global Marketing
  • Research /  Consultancy Proposal
  • Luxury Brand Management
  • Dissertation / Consultancy Project
  • Sustainable Product Development (Optional)
  • Leading Innovation and Managing Change (Optional)

Career progression

Upon graduation, students will be well-positioned to pursue diverse career opportunities in marketing, advertising, market research, brand management, digital marketing, and more. Equipped with a solid understanding of marketing principles, hands-on experience, and a portfolio of work, our alumni are ready to make an immediate impact in the competitive world of marketing. The BA(Hons) Marketing explores all areas involving Marketing and will prepare you for a variety of exciting career-pathways in the field, or the opportunity to expand on your journey with post-graduate study. Prospective careers in the field of Marketing include:

  • Advertising
  • Social Media Marketing
  • Copy Writing
  • Public Relations
  • Brand Management
  • Strategy and Planning

Entry Requirements

  • 80 – 96 (this can be made up from a range of level courses, for more information on the UCAS points for your qualification go to the UCAS tariff calculator)
  • We also welcome applications from students studying a wide range of qualifications from around the world. Whilst you can find specific details of our international qualification requirements under our partner university’s ‘Your Country’ page.

 

  • Any student who has studied in a non-majority English speaking country will typically be asked to complete an additional qualification testing English language ability (speaking, listening, reading and writing). The expected level is IELTS 6.0 or equivalent with no element below 5.5.

Students will also be asked to attend an academic interview. Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone and applicants who do not meet our published entry requirements are encouraged to contact recruitment and admissions for advice.

Academic Team

  • Kashif Khan
    Dean of School (Business and Law)