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FYR - Business

BA (Hons) Marketing with Foundation Year

Course Overview

Embark on a comprehensive journey through the dynamic world of marketing with our BA (Hons) Marketing with Foundation Year. This innovative four-year program is tailored to provide students with a solid foundation in marketing principles and strategies, equipping them with the knowledge and skills needed to excel in today’s competitive business landscape.

The program begins with a foundational year designed to build essential academic and study skills, ensuring that students are fully prepared for the rigorous demands of undergraduate study. During this year, students will explore key concepts in marketing, business, and related disciplines, laying the groundwork for in-depth learning in subsequent years.

Upon successful completion of the foundation year, students progress to the core curriculum of the BA (Hons) Marketing program. Over the next three years, they will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding, and strategic marketing management. Through a combination of lectures, seminars, practical projects, and real-world case studies, students will develop a deep understanding of marketing principles and their application in various contexts.

In addition to the core curriculum, our program includes micro modules that highlight the interconnectedness of marketing and business. These specialized modules provide students with valuable insights into key areas such as finance, management, entrepreneurship, and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.


Why study this course?

  • Through exploration of the field’s theories and supplementing them with skills that are essential in the modern workplace,this degree will thoroughly prepare you for a career in the ever-evolving high-stakes world of marketing.
  • This comprehensive course is ideal for students who wish to fast-track their journey from the classroom to the workplace.

Course details

  • Location

    Regent College London
  • Duration

    4 years
  • Study mode

    In-person, On demand, Online
  • Fees

    £ 9,250 per year,
  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.
  • Delivered in partnership with


  • Business Essentials
  • Academic And Professional Development
  • Digital Skills Development
  • Career and Contemporary Employability Skills
  • Global Business Context
  • Introducing Inclusive People Management
  • Data Analytics and Decision Making
  • Accounting and Finance for Manager
  • Contemporary Marketing Essentials
  • Team Psychology (Micro Module)
  • Social Media Fundamentals (Micro Module)
  • Enterprise and Opportunity (Micro Module)
  • Reflection of Character Development (Micro Module)
  • Thinking into Character – Personal Development Plan (Micro Module)
  • Ethical Business and Corporate Social Responsibility
  • Market Research Skills
  • Consumer Behaviour
  • Strategic and Digital Marketing
  • Digital Business and Innovative Technologies (Optional)
  • Enterprise and Entrepreneurship: Commercial and Social (Optional)
  • Business Negotiations in Practice (Micro Module)
  • Managing Diverse Teams (Micro Module)
  • Integrated Marketing Communication ( Micro Module)
  • Climate Change: Transforming your Organisation for Sustainability (Micro Module)
  • Employability and Sustainability (Micro Module)
  • Global Marketing
  • Research /  Consultancy Proposal
  • Luxury Brand Management
  • Dissertation / Consultancy Project
  • Sustainable Product Development (Optional)
  • Leading Innovation and Managing Change (Optional)

Career progression

Graduates of our BA (Hons) Marketing with Foundation Year program are well-equipped to pursue exciting career opportunities in a variety of sectors, including advertising, market research, brand management, digital marketing, and sales. With a strong foundation in both marketing theory and practical skills, our alumni are prepared to thrive in the fast-paced and ever-evolving world of marketing. This Foundation Year programme explores all areas involving Marketing and will prepare you for a variety of exciting career-pathways in the field, or the opportunity to expand on your journey with post-graduate study. Prospective careers in the field of Marketing include:

  • Advertising
  • Social Media Marketing
  • Copy Writing
  • Public Relations
  • Brand Management
  • Strategy and Planning

Entry Requirements

  • We also welcome applications from students studying a wide range of qualifications from around the world. Whilst you can find specific details of our international qualification requirements under our partner university’s ‘Your Country’ page.
  • Any student who has studied in a non-majority English speaking country will typically be asked to complete an additional qualification testing English language ability (speaking, listening, reading and writing). The expected level is IELTS 5.0 or equivalent with no element below 4.5.
  • These are our standard entry requirements, but we may consider lowering these for students that perform well in interview.


UCAS points: 32 (this can be made up from a range of level courses, for more information on the UCAS points for your qualification go to the UCAS tariff calculator)

Students will also be asked to attend an academic interview. Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone and applicants who do not meet our published entry requirements are encouraged to contact recruitment and admissions for advice.

Academic Team

  • Kashif Khan
    Dean of School (Business and Law)

How to apply

It's easy to apply online using our online application portal.
Register (you can log in to view or edit your application at any time)
Choose your course and upload your details and documents
Submit your application