Embark on a comprehensive journey through the dynamic world of marketing with our BA (Hons) Marketing with Foundation Year. This innovative four-year program is tailored to provide students with a solid foundation in marketing principles and strategies, equipping them with the knowledge and skills needed to excel in today’s competitive business landscape.
The program begins with a foundational year designed to build essential academic and study skills, ensuring that students are fully prepared for the rigorous demands of undergraduate study. During this year, students will explore key concepts in marketing, business, and related disciplines, laying the groundwork for in-depth learning in subsequent years.
Upon successful completion of the foundation year, students progress to the core curriculum of the BA (Hons) Marketing program. Over the next three years, they will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding, and strategic marketing management. Through a combination of lectures, seminars, practical projects, and real-world case studies, students will develop a deep understanding of marketing principles and their application in various contexts.
In addition to the core curriculum, our program includes micro modules that highlight the interconnectedness of marketing and business. These specialized modules provide students with valuable insights into key areas such as finance, management, entrepreneurship, and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.
