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BA (Hons) Marketing with Foundation Year

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  • UK fee **

    £ 9,250
  • * Subject to availability     ** Price per academic year
Course summary Why study with us? Course structure Career Entry requirements

Course Overview

Discover the dynamic world of marketing with our innovative, four-year BA (Hons) Marketing with Foundation Year programme. Through a combination of lectures, seminars, practical projects and real-world case studies, you will develop a deep understanding of marketing principles and their application in various contexts. 

The programme begins with a foundational year designed to build essential academic and study skills, ensuring that you are fully prepared for the rigorous demands of undergraduate study. During this year, you will explore key concepts in marketing, business and related disciplines, laying the groundwork for in-depth learning in subsequent years.  

Upon successful completion of the foundation year, you will progress to the core curriculum of the BA (Hons) Marketing programme. Over the next three years, you will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding and strategic marketing management.  

In addition to the core curriculum, our programme includes micro modules that highlight the interconnectedness of marketing and business. These specialised modules provide students with valuable insights into key areas such as finance, management, entrepreneurship and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.  

Full course specification

Why study this course?

  • Explore and understand key marketing theories and principles.
  • Learn in-demand skills that employers are actively looking for.
  • Ideal for students who wish to fast-track their journey from the classroom to the workplace.
  • Business Essentials
  • Academic And Professional Development
  • Digital Skills Development
  • Career and Contemporary Employability Skills
  • Global Business Context 
  • Introducing Inclusive People Management 
  • Data Analytics and Decision Making 
  • Accounting and Finance for Managers 
  • Contemporary Marketing Essentials 
  • Team Psychology (Micro Module) 
  • Social Media Fundamentals (Micro Module) 
  • Enterprise and Opportunity (Micro Module) 
  • Reflection of Character Development (Micro Module) 
  • Thinking into Character – Personal Development Plan (Micro Module) 
  • Ethical Business and Corporate Social Responsibility 
  • Market Research Skills 
  • Consumer Behaviour 
  • Strategic and Digital Marketing 
  • Digital Business and Innovative Technologies (Optional) 
  • Enterprise and Entrepreneurship: Commercial and Social (Optional) 
  • Business Negotiations in Practice (Micro Module) 
  • Managing Diverse Teams (Micro Module) 
  • Integrated Marketing Communication (Micro Module) 
  • Climate Change: Transforming Your Organisation for Sustainability (Micro Module) 
  • Employability and Sustainability (Micro Module) 
  • Global Marketing 
  • Research / Consultancy Proposal 
  • Luxury Brand Management 
  • Dissertation / Consultancy Project 
  • Sustainable Product Development (Optional) 
  • Leading Innovation and Managing Change (Optional) 

Career progression

Upon successful completion of our BA (Hons) Marketing with Foundation Year programme, you will be well-equipped to pursue exciting career opportunities in a variety of sectors or postgraduate study. Prospective careers in this field include: 

  • Advertising
  • Social media marketing 
  • Copywriting 
  • Public relations 
  • Brand management 
  • Strategy and planning 

Entry Requirements

Please note that entry to this course is subject to Buckinghamshire New University’s specific  general entry requirements and English language requirements: 

  • UCAS tariff points: 32-56 
  • IELTS Academic/IELTS for UKVI: 6.0 overall with minimum of 5.5 in all areas. 

 

If you do not meet the entry requirements you may still be invited for interview if you have relevant professional experience. In the event that you are invited for interview, you will be required to demonstrate the necessary knowledge and understanding for entry onto the course. 

Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process. 

UCAS points: 32 (this can be made up from a range of level courses, for more information on the UCAS points for your qualification go to the UCAS tariff calculator) 

Students will also be asked to attend an academic interview. Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone and applicants who do not meet our published entry requirements are encouraged to contact recruitment and admissions for advice. 

The School of Business

  • Kashif Khan, Dean of School of Business
    Kashif Khan, Dean of School of Business
    Our expert business lecturers are dedicated to delivering an enriching learning experience. They will support you throughout your studies, helping you develop the skills needed for a successful career in business.

Student stories

Studying at Regent

George, BA (Hons) Business Management with Foundation Year  

“RCL offers many advantages over other colleges. My campus is modern with great facilities, while the timetables and lectures are well organised. Plus, the IT and Student Support teams are always available to assist us.”

Geanina, BSc (Hons) Health and Social Care with Foundation Year  

“RCL provides a fantastic learning environment. My class group and I receive unwavering support from the academic team. Their commitment to meeting student needs is truly appreciated.”

The School of Business

  • Kashif Khan, Dean of School of Business
    Our expert business lecturers are dedicated to delivering an enriching learning experience. They will support you throughout your studies, helping you develop the skills needed for a successful career in business.
    Meet the teaching team

BA (Hons) Marketing with Foundation Year

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