BA (Hons) Marketing with Foundation Year
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Duration
4 years (full-time) -
Study mode *
Full-time
Course Overview
Discover the dynamic world of marketing with our innovative, four-year BA (Hons) Marketing with Foundation Year programme. Through a combination of lectures, seminars, practical projects and real-world case studies, you will develop a deep understanding of marketing principles and their application in various contexts.
The programme begins with a foundational year designed to build essential academic and study skills, ensuring that you are fully prepared for the rigorous demands of undergraduate study. During this year, you will explore key concepts in marketing, business and related disciplines, laying the groundwork for in-depth learning in subsequent years.
Upon successful completion of the foundation year, you will progress to the core curriculum of the BA (Hons) Marketing programme. Over the next three years, you will delve into a diverse range of topics, including consumer behaviour, market research, digital marketing, branding and strategic marketing management.
In addition to the core curriculum, our programme includes micro modules that highlight the interconnectedness of marketing and business. These specialised modules provide students with valuable insights into key areas such as finance, management, entrepreneurship and sustainability, enriching their understanding of how marketing functions within the broader business ecosystem.
Why study this course?
- Explore and understand key marketing theories and principles.
- Learn in-demand skills that employers are actively looking for.
- Ideal for students who wish to fast-track their journey from the classroom to the workplace.
- Business Essentials
- Academic And Professional Development
- Digital Skills Development
- Career and Contemporary Employability Skills
- Global Business Context
- Introducing Inclusive People Management
- Data Analytics and Decision Making
- Accounting and Finance for Managers
- Contemporary Marketing Essentials
- Team Psychology (Micro Module)
- Social Media Fundamentals (Micro Module)
- Enterprise and Opportunity (Micro Module)
- Reflection of Character Development (Micro Module)
- Thinking into Character – Personal Development Plan (Micro Module)
- Ethical Business and Corporate Social Responsibility
- Market Research Skills
- Consumer Behaviour
- Strategic and Digital Marketing
- Digital Business and Innovative Technologies (Optional)*
- Enterprise and Entrepreneurship: Commercial and Social (Optional)*
- Business Negotiations in Practice (Micro Module)
- Managing Diverse Teams (Micro Module)
- Integrated Marketing Communication (Micro Module)
- Climate Change: Transforming Your Organisation for Sustainability (Micro Module)
- Employability and Sustainability (Micro Module)
*subject to availability
- Global Marketing
- Research / Consultancy Proposal
- Luxury Brand Management
- Dissertation / Consultancy Project
- Sustainable Product Development (Optional)*
- Leading Innovation and Managing Change (Optional)*
*subject to availability
Career progression
Upon successful completion of our BA (Hons) Marketing with Foundation Year programme, you will be well-equipped to pursue exciting career opportunities in a variety of sectors or postgraduate study. Prospective careers in this field include:
- Advertising
- Social media marketing
- Copywriting
- Public relations
- Brand management
- Strategy and planning
Entry Requirements
The University’s general entry requirements will apply to admission to this programme with the following additions / exceptions which have previously been agreed with BNU for Regent College London:
Standard entry requirements Level 3:
From 32 UCAS points (this can be made up of different levels of level courses)
Non-Standard Assessment Level 3:
Applicants will also be asked to attend an academic interview.
Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone.
Applicants who do not meet our published entry requirements are encouraged to contact our recruitment and admissions team for advice and will be considered on a case-by case basis.
Foundation Year:
minimum IELTS 5.0 (with no element below 4.5) or equivalent.
Standard entry requirements Level 4:
From 88 UCAS points (this can be made up of different levels of courses. For more information on the UCAS points for your qualification, go to the UCAS tariff calculator).
Non-Standard Assessment Level 4:
Applicants will also be asked to attend an academic interview.
Suitability for entry to our programmes can be demonstrated in several ways and is not limited to academic qualifications alone.
Applicants who do not meet our published entry requirements are encouraged to contact our recruitment and admissions team for advice and will be considered on a case-by case basis.
Level 4 English Requirement:
minimum IELTS 6.0 (with no element below 5.5)
If an applicant does not meet the entry requirements you may but they have relevant professional experience, they will be invited for an interview where they will be required to demonstrate the necessary knowledge and understanding for entry onto the course.
Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process.
Student stories
Bianca-Georgiana , MSc Social, Healthcare & Wellbeing
“What I enjoy most about my MSc programme is the kind and inspiring academic team. Our lecturers share their vast career experiences, offering far more than just textbook examples.”
Estera, BEng (Hons) Software Engineering
“I love studying at RCL because they are constantly optimising and keeping up with the times with regards to education, staff expertise and modern facilities."
The School of Business
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Kashif Khan, Dean of School of BusinessOur expert business lecturers are dedicated to delivering an enriching learning experience. They will support you throughout your studies, helping you develop the skills needed for a successful career in business.
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