Dr. Junaid Khan

Dr. Junaid Khan has completed his Doctorate degree from the University of the West of Scotland London Campus. His Doctorate degree specialises in Marketing. He has also completed MSC, MA, MBA, and CIMACert from well-recognised Universities in the UK. He is currently studying for a Teaching qualification PGCHE from the University of London. He is also doing a Chartered Institute of Marketing Diploma to gain a fellowship at CIM UK. He has also applied for his FHEA as a part of his CPD. His Doctoral thesis was “Empirical study of the Branding Strategy in Influencing Brand Equity amongst Youth: The case of Pakistan’s Domestic New Luxury Apparel Industry,” using qualitative research methods. He also assists Doctorate students in ethnographic data collection, analysis, and writing. Prior to his academic career, he worked as a Manager for various organisations for 5+ years. He believed these skills provided him with a broad perspective of ethnography, enhancing his research methodology and passion for student engagement. He has a total of 9 research publications to date and has attended three conferences at the international level.