Dr Sumesh Dadwal
Dr. Dadwal has 21 years of experience in teaching, academic research, eLearning, and educational quality management, associated with various UK universities such as the University of Glyndwr, UWL Birkbeck College, University of London, University of Plymouth, University of Falmouth, Ulster University, and the University of Roehampton, Bucks New University UK. He has previously worked as a Project engineer in the Construction projects and Quality annalist in the Supply chain. He has also been associated with QAA UK, the higher education quality assurance agency of the UK. Sumesh specialises in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets. He is an active researcher undertaking analysis in the service sector, promotional strategies in the emerging markets, Augmented reality marketing and consumer behaviour, utilising various qualitative and quantitative techniques. He has written various research papers, recently edited two books, written many book chapters in other edited books, and has lead research activities at various levels.