Dr Palto Datta
Dr Palto Datta earned his first degree in Plasma Physics from RUDN University, Russia, MSc in Marketing from Glamorgan University and PhD in Marketing from the University of Hertfordshire, UK. He is a fellow of the Chartered Institute of Marketing. Currently Dr. Datta teaches for the Northampton and Bucks New University at Regent College as an associate lecturer. Dr Datta also holds the position of Executive Chair of Centre for Business & Economic Research (CBER) and is Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR).
Dr. Datta has published extensively in various international refereed journals and conferences. In 2019 his on-going contribution towards his research organisation was recognised in America by the US Congress, New York State Assembly and NYC Small Business Service. Author of several books including “We’re Doomed! Brexit Revisited, & Relationship Marketing for Enhancing Customer Retention“.