Dr Bruno Roque Cignacco
Dr Bruno Roque Cignacco, Ph.D. is an International business consultant, an international speaker, and a best-selling author. He is a Lecturer in Practical Digital Marketing and Dissertation at Regent College. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He taught business modules at different institutions in the UK, such as Birkbeck University, Lancaster University, University of Wales, and University of Central Lancashire, among others. He also taught business modules at universities in other countries. He is a Senior Fellow of the Higher Education Academy (HEA) UK.
Research papers and publications
He is the author of business books such as Fundamentals of International Marketing for SMEs (Atlantic Publishers, 2010) which has been published in several languages. His second business book is titled Techniques of International Negotiation (Macchi Publishers, 2014). His new book is titled The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise (2019, Routledge).