HND in Business (Marketing)
The HND in Business (Marketing) is designed to provide and prepare students adequately for a wide range of marketing careers.
The HND in Business (Marketing) Course provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities in response to a target audience; applying and evaluating analytical tools to create a marketing plan; sales planning and operations; and the different stages of the sales process.
The Diploma will enable students to acquire skills to enter junior /trainee roles in private and public organisations, where there are work opportunities in both in-house departments and specialist marketing agencies.
Regent College London offers flexible study classes, which include Weekday, Weekend and Evening Classes to help you fit your studies around busy life commitments!
Who is the HND in Business (Marketing) Course for?
The Regent College London HND in Business (Marketing) qualification is aimed at students who would like to gain a sound understanding of business and marketing essentials in general. The HND in Marketing is suitable for a wide range of candidates including:
• School leavers
• Mature students returning to education (with related work experience)
• Individuals in employment who wish to improve their career prospects and
• Individuals who wish to start their own business.
The course is ideal for those who would like to gain the first two years of a Marketing Degree, and then move onto a 1 year top-up at University to gain a full undergraduate degree.
Optional units may be subject to change.
- UNIT 1 - Business and the business environment (Mandatory)
- UNIT 2 - Marketing Processes and Planning (Mandatory)
- UNIT 3 - Human resource management (Mandatory)
- UNIT 4 - Leadership and Management (Mandatory)
- UNIT 5 - Accounting Principles (Mandatory)
- UNIT 6 - Managing a Successful Business Project (Pearson Set) (Mandatory)
- UNIT 8 - Innovation and Commercialisation (Optional)
- UNIT 9 - Entrepreneurial Ventures (Optional)
- UNIT 19 - Research Project (Pearson set)* (Core/Mandatory)
- UNIT 20 - Organisational Behaviour (Core/Mandatory)
- UNIT 33 - Marketing Insights and Analytics (Specialist/Mandatory)
- UNIT 34 - Digital Marketing (Specialist/Mandatory)
- Unit 19 - Research Project (Pearson set) (Core/Mandatory)
- UNIT 35 - Integrated Marketing Communications (Specialist/Mandatory)
- UNIT 43 - Business Strategy (Optional)
- UNIT 53 - Planning for Growth (Optional)
- GCSE passes at grades ‘A to C’ including English Language, and either a minimum of one A Level at grades ‘A’ to ‘E’, or a BTEC Level 3 Certificate or Diploma, or an Access to Higher Education Certificate awarded by an approved further education institution; or
- College-recognised certificated learning equivalent to the above. Where possible Regent College London uses the NARIC database to determine equivalents to GCSE and A level qualifications; or
- Normally, two or more years of work experience at a managerial/supervisory/admin level relevant to the programme applied for. This must be evidenced via a personal statement, work experience form and successful interview, and supported by employment reference(s) indicating the duration of employment and the role.
You may be eligible to join an HND programme if you have previous learning that satisfies the learning outcomes and assessment criteria for the course you are interested in, normally with 90 credits (subject to syllabus studied previously). It is your responsibility to demonstrate this with objective evidence.
Prospective students who are not UK nationals, or who are UK nationals but do not have GCSE English Language at grades A to C, are required to take our English language assessment. If you hold IELTS grade 5.5, with both reading and writing at grade 5.5, you do not need to sit this assessment.
If you do not meet the required standard of English in the assessment, you will be offered an English language course to help you improve your English to the necessary level to gain admission to the Pearson HND in Business programme.
How to Apply
Each of our courses have different entry requirements and a different admission process. We encourage you to look at our course pages and the How to apply section for detailed information.
From choosing your desired course, writing your personal statement and submitting the application, you can count on our friendly Recruitment Team for help and guidance at every step of the way. Get in touch to make an initial appointment to discuss your situation.
Once the Pearson HND in Business (Marketing) Course has been completed, you can then study a BA (Hons) Top-up course in various Business related courses. Students can also progress to professional qualifications after successful completion of their two-year programme. The Chartered Institute of Marketing (CIM) has four main qualifications:
The Introductory Certificate in Marketing
- The Professional Certificate in Marketing
- The Professional Diploma in Marketing
- The Professional Post-Graduate Diploma in Marketing.
Career’s upon finishing the HND Course may include:
- Channel Marketing Manager
- Sales and Promotion Marketing Executive
- Communications Planner
- Digital Marketing Executive
How will the HND course be delivered?
The course will initially be delivered digitally via Regent Digital. The delivery of the course will then move to the Regent College London campus for the traditional engagement, subject to the viability of groups and future guidance on social distancing.
What our students say
I am one of those people who came on Regent College London with high goals. I became one of the students representative and as I hoped, it was a great journey with Regent College for the last 3 years. I had all the support starting from the tutors who were absolutely wonderful in supporting me. Also the staff members from the reception and from the offices were absolutely punctual and receptive to all our problems. So I would like to point out that it is a wonderful place to successfully complete your studies and go on with a career! Thank you Regent College for being there!
I think the course so far has exceeded my expectations, the teachers really do explain things well. If I don’t understand something, I know that I can go to any of my teachers and they will be able to break it down to me and offer me the additional support that I need. The best part of the course so far has been meeting like minded people, the teaching and, of course, the content of the course. I really enjoy learning about the different components of business and how businesses function optimally to generate revenue. I would definitely recommend the course and encourage anyone interested in business to go forward and study a HND with Regent College London.
It is my first year at Regent college studying a degree in Health and Social Care. The teaching is excellent and the environment is so clean which makes it a better place to study. I honestly like the staff because they are so polite. I am so lucky to studying here honestly.
I choose Regent College to study because it was recommended to me by a friend, who attends here. Enrolling and starting studying went very smoothly. I am very happy I got the chance to take the HND Business class, as my plan for the future is to run my own business. I am looking forward to making the best of this class and continue my studies to get my Bachelors Degree. Regent College offers great teachers, kind and polite. It also brought new friends, which I am grateful for.
My name is Catalina Hutupasu and I was one of your students in my first year at Regent College London in 2015. I am now studying Top Up Year as I took one year gap to welcome my first baby. I would like to take this opportunity and thank you for all your help and guidance as I have finished in 2017 and have a MERIT on my HND Diploma. My very good impressions on the College,the professors at that time and my colleagues (Denisia, Andreea etc) made me convince my husband to enrol for the same course. He (Tamaru Hutupasu) is now finishing his second year.
My name is Angelica Mihaela Dragomir and I study HND in Business. I also work as a child carer as well as being a full-time mother to my daughter. My ambition is to be a nursery manager one day and I believe I will be able to achieve this by always improving myself and working my hardest in my studies and work life. Regent College has allowed me to get closer to achieving my goals by improving my IT/English skills and the college has also allowed me to broaden my thinking to see the bigger picture. Lastly, my confidence has been uplifted and I feel that I can undertake any challenge.
I am in the 2018 cohort studying HND Business Management. I run my own business in printing and social media as well as promoting goods, services and businesses. My aspiration is to move into project management, working within the IT/Data sector. My philosophy is that learning never ends as you can always learn new things. Regent College London as a higher education provider has taught me to think more practically as well as given me an understanding of industry-related cases that has prepared me for the real world. The environment provided at Regent College allows students to make the most out of their education and take all the opportunities that are offered here, academically and extra-curricular. I have enhanced my skill set through the encouragement I have received, to allow me to believe I can achieve greatness because the last time I was in education was in 2008. Studying at Regent College has brought life back to me and has given me a chance to follow my path in achieving my ambition.
I am currently studying International Business Management Top Up at London Metropolitan University. I am very grateful to Regent College London. If it wasn’t for Regent who accepted me to complete my 3 modules, I do not know what I would have done. I had gone to another college in Alperton but they wanted me to restart HND in Business all over again from the beginning. All they wanted was money and they did not care about me completing just the 3 modules. Regent College is one of the best colleges in London. They care about the students so much. I did not know there was such a college in Wembley. From the receptionist to the lecturers and Directors everyone was helpful. Well done and keep it up.
I am really happy with my education at Regent College London and from the professional help of the people who work there. This education opened my mind to see the world in a different way. I will continue to study in order to take bachelor degree and then a masters in the business. I would like to become a business consultant.
I am very happy that I chose Regent College London. It is a fantastic college. The tutors are ready to listen to the students and they teach you to their best ability. I have enjoyed every moment here. They have great facilities, books and computers. I was lucky to have made Regent College London my choice. Regent College London is in my heart. (Successfully enrolled onto the 3rd year of a business course at University of West London)
My name is Stefka Zamfirova and I completed the HND in Business Level 5 in Regent College London. I enjoyed my study and these two years from January 2014 to December 2015 have become unique and unforgettable memories when I think of it. My lecturers were great and helpful. I can positively say that studying at Regent College London helped me to develop my knowledge, to discover more about myself and to make more friends. The college increased my personal confidence before starting my university life.