The HND in Business (Marketing) is designed to provide and prepare students adequately for a wide range of marketing careers.
The HND in Business (Marketing) Course provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities in response to a target audience; applying and evaluating analytical tools to create a marketing plan; sales planning and operations; and the different stages of the sales process.
The Diploma will enable students to acquire skills to enter junior /trainee roles in private and public organisations, where there are work opportunities in both in-house departments and specialist marketing agencies.