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HND - Business

HND in Business (Marketing)

Course Overview

The HND in Business (Marketing) is designed to provide and prepare students adequately for a wide range of marketing careers.

The HND in Business (Marketing) Course provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities in response to a target audience; applying and evaluating analytical tools to create a marketing plan; sales planning and operations; and the different stages of the sales process.

The Diploma will enable students to acquire skills to enter junior /trainee roles in private and public organisations, where there are work opportunities in both in-house departments and specialist marketing agencies.

Why study this course?

  • This qualification is aimed at students who would like to gain a sound understanding of business and marketing essentials in general.
  • This course is suitable for a wide range of candidates including: school leavers, mature students returning to education (with related work experience), individuals in employment who wish to improve their career prospects and individuals who wish to start their own business.
  • The course is ideal for those who would like to gain the first two years of a Marketing Degree, and then move onto a 1 year top-up at University to gain a full undergraduate degree.

Course details

  • Location

  • Duration

    2 years
  • Fees

    £ 9,250 per year,
  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.
  • Delivered in partnership with


  • UNIT 1 – Business and the business environment (Mandatory)
  • UNIT 2 – Marketing Processes and Planning (Mandatory)
  • UNIT 3 – Human resource management (Mandatory)
  • UNIT 4 – Leadership and Management (Mandatory)
  • UNIT 5 – Accounting Principles (Mandatory)
  • UNIT 6 – Managing a Successful Business Project (Pearson Set) (Mandatory)
  • UNIT 8 – Innovation and Commercialisation (Optional)
  • UNIT 9 – Entrepreneurial Ventures (Optional)
  • UNIT 19 – Research Project (Pearson set)* (Core/Mandatory)
  • UNIT 20 – Organisational Behaviour (Core/Mandatory)
  • UNIT 33 – Marketing Insights and Analytics (Specialist/Mandatory)
  • UNIT 34 – Digital Marketing (Specialist/Mandatory)
  • UNIT 35 – Integrated Marketing Communications (Specialist/Mandatory)
  • UNIT 43 – Business Strategy (Optional)
  • UNIT 53 – Planning for Growth (Optional)

Career progression

Once the Pearson HND in Business (Marketing) Course has been completed, you can then study a BA (Hons) Top-up course in various Business related courses. Students can also progress to professional qualifications after successful completion of their two-year programme. The Chartered Institute of Marketing (CIM) has four main qualifications:

The Introductory Certificate in Marketing

  • The Professional Certificate in Marketing
  • The Professional Diploma in Marketing
  • The Professional Post-Graduate Diploma in Marketing.

Career’s upon finishing the HND Course may include:

  • Channel Marketing Manager
  • Sales and Promotion Marketing Executive
  • Communications Planner
  • Digital Marketing Executive

Entry Requirements

  • GCSE passes at grades ‘A to C’ including English Language, and either a minimum of one A Level at grades ‘A’ to ‘E’, or a BTEC Level 3 Certificate or Diploma, or an Access to Higher Education Certificate awarded by an approved further education institution; or
  • College-recognised certificated learning equivalent to the above. Where possible Regent College London uses the NARIC database to determine equivalents to GCSE and A level qualifications; or
  • Normally, two or more years of work experience at a managerial/supervisory/admin level relevant to the programme applied for. This must be evidenced via a personal statement, work experience form and successful interview, and supported by employment reference(s) indicating the duration of employment and the role.

You may be eligible to join an HND programme if you have previous learning that satisfies the learning outcomes and assessment criteria for the course you are interested in, normally with 90 credits (subject to syllabus studied previously). It is your responsibility to demonstrate this with objective evidence.

Prospective students who are not UK nationals, or who are UK nationals but do not have GCSE English Language at grades A to C, are required to take our English language assessment. If you hold IELTS grade 5.5, with both reading and writing at grade 5.5, you do not need to sit this assessment.

If you do not meet the required standard of English in the assessment, you will be offered an English language course to help you improve your English to the necessary level to gain admission to the Pearson HND in Business programme.

  • Rao M Kashif Khan
    Deputy Head of School of Business and Enterprise

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