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BSc - Business

BSc (Hons) Business Management (Marketing)

Course Overview

Our BSc (Hons) Business Management (Marketing) is tailored to help you succeed within the ever-changing world of Marketing.

By studying core modules that are common between all our BSc (Hons) Business Management programmes, you will be exposed to key concepts in marketing and areas such as business law, leadership and people management, strategic management and information systems and big data. This solid foundation will support your advanced studies into specialist subjects including digital marketing strategy, marketing for E-commerce and global consumer behaviour.

Why study this course?

  • The Marketing Pathway allows you to develop an insight into various Marketing concepts and teaches you how to apply them within your current of future career.
  • Developing your employability is a key focus of this dynamic and flexible programme.
  • Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts.

Course details

  • Location

  • Duration

    3 years
  • Fees

    £ 9,250 per year,
  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.
  • Delivered in partnership with

  • Professional and Academic Skills Development (BMP4001)
  • Financial Decision Making in Business (BAM4013)
  • Business Environment (BMP4003)
  • Contemporary Issues in Marketing (BMP4004)
  • Information Systems and Big Data Analysis (BMP4005)
  • People and Performance (BMP4006)
  • Business Management and Career Development (BMP5017)
  • Leadership Management and Organisational Culture (BMP5016)
  • Project Management (BMP5018)
  • Enterprise, Innovation and Creativity (BMP5019)
  • Business Case Study Analysis (BAM5020)
  • Business Project (BMP6032)
  • Dissertation (BMP6001)
  • Strategic Management (BMP6033)
  • E Commerce and Contemporary Marketing Practice (BMP6036)
  • Global Consumer Behaviour (BMP6037)
  • Integrated Digital Marketing Strategy (BMP6038)
  • Academic Language and Skills 5 (EFP4007)

Career progression

Students can flourish within many areas of Marketing as the industry has a lot to offer. You can explore different roles such as Account Executives, Social Media roles, mainstream marketing roles as well as a profession in public relations.

Entry Requirements

  • UCAS points: 104
  • Level 3: Any subjects are acceptable
  • GCSEs: Five at grade C or above / grade 4 to 9
  • IELTS: 6.0 with no less than 5.5 in any band (non-native speakers)
  • If you are an international student, you must take a Secure English Language Test (SELT). You can only take a SELT with one of the following providers: IELTS SELT Consortium including UKVI Academic IELTS, LanguageCert, Pearson and PSI Services (UK) Ltd. Please see here for the minimum scores required for each.

If you didn’t study GCSEs / A-Levels and have non-traditional entry qualifications or relevant work experience we will be happy to consider your application. You’ll be required to attend an interview as part of the admissions process.

  • Rao M Kashif Khan
    Deputy Head of School of Business and Enterprise