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FYR - Business

BSc (Hons) Business Management (Marketing) (with Foundation Year)

Course Overview

Our BSc (Hons) Business Management (Marketing) with Foundation Year is tailored to help you succeed within the ever-changing world of Marketing.

By studying core modules that are common between all our BSc (Hons) Business Management programmes, you will be exposed to key concepts in marketing and areas such as business law, leadership and people management, strategic management and information systems and big data. This solid foundation will support your advanced studies into specialist subjects including digital marketing strategy, marketing for E-commerce and global consumer behaviour.

Why study this course?

  • The Marketing Pathway allows you to develop an insight into various Marketing concepts and teaches you how to apply them within your current of future career.
  • Developing your employability is a key focus of this dynamic and flexible programme.
  • Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts.

Course details

  • Location

  • Duration

    4 years
  • Fees

    £ 9,250 per year,
  • Timetable

    Flexible options with weekday, evening, and weekend classes available. Check when you apply.
  • Delivered in partnership with

  • Academic Skills and PDP (BMP3001)
  • Business in Practice (BMP3002)
  • Further Academic Skills (BMP3003)
  • World of Work (BMP3004)
  • Applied Business Finance (BMP3005)
  • Practical Digital Marketing (BMP3006)
  • Professional and Academic Skills Development (BMP4001)
  • Financial Decision Making in Business (BAM4013)
  • Business Environment (BMP4003)
  • Contemporary Issues in Marketing (BMP4004)
  • Information Systems and Big Data Analysis (BMP4005)
  • People and Performance (BMP4006)
  • Business Management and Career Development (BMP5017)
  • Leadership Management and Organisational Culture (BMP5016)
  • Project Management (BMP5018)
  • Enterprise, Innovation and Creativity (BMP5019)
  • Business Case Study Analysis (BAM5020)
  • Business Project (BMP6032)
  • Dissertation (BMP6001)
  • Strategic Management (BMP6033)
  • E Commerce and Contemporary Marketing Practice (BMP6036)
  • Global Consumer Behaviour (BMP6037)
  • Integrated Digital Marketing Strategy (BMP6038)
  • Stage C for IFP and Pre-Masters (EFP4005)
  • Stage D for IFP and Pre-Masters (EFP4006)

Career progression

Students can flourish within many areas of Marketing as the industry has a lot to offer. You can explore different roles such as Account Executives, Social Media and mainstream marketing roles as well as a profession in public relations.

  • Rao M Kashif Khan
    Deputy Head of School of Business and Enterprise